IdeaBridge: Enhancing Customer Experience through Enterprise Innovation Management Platform

CIO Vendor In today’s day and age, almost every organization is embarking on to the digital transformation journey. However, in order to ensure the success of any organization’s digital transformation initiatives, superior customer experience and customer satisfaction are key success factors. A customer’s demands change with time and so does the technology. It is up to the business to adapt to these fast-paced changes and overcome challenges while employing a customer-centric approach. With each company looking for newer, innovative solutions to enhance customer experience, it’s not an easy task for a business to stand apart from its competitors in the industry.

Coming to the fore is Mumbai headquartered Dgtl Innovations, who with its team of experts created a flexible IT environment, IdeaBridge, an enterprise innovation management platform, that provides a multi-channel/tool experience and enhances the customer experience on a higher level. “This not only helps you keep up with customer needs, but also helps you find out where your business might be lacking and strategize your business plan, enhancing your employee engagement, which ultimately drives growth,” adds Manav Kapoor, Cofounder, CEO and Advisory Board Member at Dgtl Innovations.

Assuring Better Employee Engagement
The customizable platform, IdeaBridge, incorporates the power of crowdsourcing, social collaboration, game mechanics, and big data analytics. This powerful combination helps companies gain and execute ideas received from employees and customers, which are then seamlessly transformed into significantly profitable projects and best practices. Apart from this, the ideas posted can later be filed as patents as well. The workmen not only gain recognition but also stand to gain financial incentives through the embedded point system. The kiosk with voice and video support and multi-lingual support present is what makes this offering so easy-to-use. “IdeaBridge is the go-to platform for global
enterprises seeking to invent new products and services, manage costs, raise employee engagement levels, significantly enhance customer experience and simplify best practices and IP management in your organisation,” says Manav.


IdeaBridge is the go-to platform for global enterprises seeking to invent new products and services, manage costs, raise employee engagement levels, significantly enhance customer experience and simplify best practices and IP management in your organisation


He goes on to explain the workings of the platform, once the client is onboard, IdeaBridge works with the client to create cross functional innovation teams that act as advisors and mentors for the workforce to generate ideas and implement the ideas for holistic growth. Offering employees the opportunity to contribute ideas in a more transparent manner, the platform then transforms the selection of ideas into projects and tracks and displays the progress with real-time report generation via SMS integration and a hybrid mobile app. In addition to this, there are a comprehensive set of measures to monitor the performance of the company with regard to innovation, and overtime to entrench innovation as a core skill.

In order to completely leverage and embrace this solution to avail maximum benefits, Dgtl Innovations supports and guides the innovation teams with training and know-how with regards to managing mindsets and the skills required for successfully running innovation.

With the aim to empower businesses with cutting-edge solutions and innovative products, the company envisions continuing to innovate and harness the power of advancing technologies.