Granting  USD 240,000 in grants to six India-based NGOs, Salesforce is focused on bridging inequalities and equipping the Indian workforce with the skills and experience needed in the digital era.

“Digital today is no longer a nice to have but an imperative to survive in the new normal," Arundhati Bhattacharya, CEO and chairperson, Salesforce India said at a virtual event on Thursday.

Benefitting the lives of over 15,000 people across the country, the grants which will go to six organizations that includes the Akshaya Patra Foundation, United Way of Hyderabad, Anthill Creations Foundation, Goonj, SOS Children's Villages of India, and Protsahan India Foundation.

Bhattacharya also stated, “Salesforce’s flagship CRM (customer relationship management) solution Customer 360 has helped organizations maintain business continuity during the pandemic.”

“At Salesforce, we believe that business can be a platform for positive change. As we help organizations adapt to change and embrace digital transformation, we also believe in reaching out to individuals bridging inequalities that curtail innovation. These grants reflect our commitment to empower individuals with enabling skills and creating an equitable future for all," Bhattacharya said.

If we look at Salesforce, since its inception in 1999, has grown to a USD 17-billion cloud company which has been helping organizations leverage technologies such as cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain; thus creating a 360-degree view of their customers.