Today, it has been crucial to fulfill and stay relevant with the ever-increasing customer expectations for any businesses, irrespective of their industry verticals. Due to the Current market complexities and also the fierce competition among businesses, CRM will be one of the most heated topics this year. As how efficient one’s CRM will be the defining factor on the whole outcome of the business. As CRM is advancing to become more cost-effective, user-friendly and easy to implement, 2020 is likely to more companies empowering itself with its capabilities. Here are some of advancements in CRM trends which are set to disrupt current and foreseeable market in the future. 

Integration of CRM with Big Data and AI-powered Analytics

As data has become the bread and butter for across industries, a true success of a CRM mostly rely on the fact of how well can the data be utilized. Bridging the gap between strategies and Big Data, the advancements in CRM will empower businesses with complete data-driven insights on their customers with the integration of AI driven analytics; enabling better customer retention with real-insights on customer behavior. Hence, Customer Relation Management (CRM) is set for a whole new different level.  AI will help existing conversational tools to aid companies in digitally managing their customers, and significantly reduce the time consumed by manual works. Advanced Chatbots leveraging Natural Language Processing and Machine Learning capabilities will truly be changing how customer queries were used to handled, previously.

AR and VR in Marketing Campaigns and Sales

AR and VR integrated into CRM platform will greatly boost the customer conversion rate by enhancing by experience to a whole new different level. Smart mirrors used by retailers today are one of the successful use cases of the Virtual Reality Technology. If we talk about Augmented Reality, it will greatly improve the effectives and efficiency of coaching and sales training. AR and VR are completely changing the way the companies engage their customers. Retail sector has been the most benefitted one with various successful use cases in the market, today.