Demystifying Digital Transformation

By Yogendra Singh, Head IT, Barista Coffee Company Limited

Yogendra Singh, Head IT, Barista Coffee Company LimitedDigital Transformation” has become so widely usable term, behind the business strategy – to experiment more in terms of technology, to become more agile in your ability to respond to customers and rivals. Keep in mind that technology plays a critical role in an organization's' ability to evolve with the market and continually increase value to customers.

This article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders.

Digital transformation is nothing but imperative for all businesses, from the small to the large enterprise. Every time we talk about DT in every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. There is more confusion to understand digital transformation means. What are the specific steps we need to take? Which business strategy need to change? and is it really worth?

Because It's also worth noting that today organizations are in different places on the road to digital transformation. If you are feeling stuck in your digital transformation work, you are not alone.

“Digital transformation closes the gap between what digital customers already expect and what analog businesses actually deliver”

What is digital transformation?

As we all know, due to technological advances, the business world keeps changing rapidly. as a result, customers themselves have changed significantly as well.

In fact, these days the customer journey is dictated by today’s digital consumers. These new customers are tech-savvy and expect to receive efficient and seamless customer service within seconds and they are the main reason why digital transformation is so important for businesses.

Digital Transformation is just a process to supplement the people with process and technology to drive any business in right and digital manner. In general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers.

“Digital transformation closes the gap between what digital customers already expect and what analog businesses actually deliver.”

Leaders, think about what digital transformation will mean – in practice we talk about automating operations, about people, and about new business models.

It is more important to understanding what digital means to your company – whether you’re a financial, agricultural, pharmaceutical, or retail institution – is essential.”

What to remember before you move with your digital transformation strategy

• Innovation

Change is the only thing we can be sure of. Strive for innovation and greatness now in order to stay competitive. Digital transformation is often viewed as an implementation of digital technologies into all areas of business in order to build more sustainable Solution and better understand the needs of business.

• Internet of Things

The Internet of Things is a key to creating your innovative experience. Everyday objects are now connected to the Internet. This creates a lot of new opportunities for marketers. Businesses and customers will only continue to benefit from it.

• Analytics

Every organization is having huge amount of valuable data but not everyone knows how to use it fully. Analytics helps us understand how customers behave, what they really think about the brand and how your business is seen by the market.

• Security

One of the biggest headaches for many IT leaders is how to place more data at the edge of their networks, while keeping that data secure. This is an increasingly complicated task, requiring rigorous enforcement around access, data compliance and shielding from attacks. But even the most stringent security measures are useless if an underperforming network forces staff to go elsewhere for flexibility or faster speeds.

It is essential that progressive businesses implement a security strategy consistently across all networks, applications and data, whatever services or service providers are being used.

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